A VAST majority (73 percent) of consumers want to live more sustainable lifestyles, particularly among those living in emerging Asian markets (87 percent). However, inconvenience and high costs are cited as main stumbling blocks to the adoption of sustainable lifestyles, finds the latest independent research commissioned by Alibaba Group.
The research, titled “The Sustainability Trends Report 2023,” polled more than 14,000 consumers from 14 markets across Asia, Europe and the…

