After setting up one of Dubai’s first biofuel companies more than a decade ago, Yousif bin Saeed Al Lootah is on another mission – to tackle people’s penchant for overpurchasing things.
On Friday, the Emirati will launch an app called Yjoz, which serves as a marketplace for people to lend and borrow all manner of things. It works similarly to Dubizzle, but instead of a buy-and-sell model, Al Lootah’s version is all about renting.
It’s a straightforward platform – people can list their appliances, electronics, toys and even furniture and…
